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Sunday, August 11 • 9:10am - 10:00am
WISDOM: Statistical Methods for Integration and Analysis of Opinionated Text Data (Chengxiang Zhai)

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ChengXiang Zhai is an Associate Professor of Computer Science at the University of Illinois at Urbana-Champaign, where he is also affiliated with the Graduate School of Library and Information Science, Institute for Genomic Biology, and Department of Statistics. He received a Ph.D. in Computer Science from Nanjing University in 1990, and a Ph.D. in Language and Information Technologies from Carnegie Mellon University in 2002. He worked at Clairvoyance Corp. as a Research Scientist and a Senior Research Scientist from 1997 to 2000. His research interests include information retrieval, text mining, natural language processing, machine learning, and biomedical informatics, in which he published over 150 research papers. He is an Associate Editor of ACM Transactions on Information Systems, and Information Processing and Management, and serves on the editorial board of Information Retrieval Journal. He is a program co-chair of ACM CIKM 2004, NAACL HLT 2007, and ACM SIGIR 2009. He is an ACM Distinguished Scientist and a recipient of multiple best paper awards, Alfred P. Sloan Research Fellowship, IBM Faculty Award, HP Innovation Research Program Award, and the Presidential Early Career Award for Scientists and Engineers (PECASE). 2013 KEYNOTE (Statistical Methods for Integration and Analysis of Opinionated Text Data) Opinionated text data such as blogs, forum posts, product reviews and online comments are increasingly available on the Web. They are very useful sources for public opinions about virtually any topics. However, because the opinions are scattered and abundant, it is a significant challenge for users to collect all the opinions about a topic and digest them efficiently. In this talk, I will present a suite of general statistical text mining methods that can help users integrate, summarize and analyze scattered online opinions to obtain actionable knowledge for decision making. Specifically, I will first present approaches to integration of scattered opinions by aligning them to a well-structured article or relevant ontology. Second, I will discuss several techniques for generating a concise opinion summary that can reveal the major sentiments and opinion points buried in large amounts of opinionated text data. Finally, I will present probabilistic general models for analyzing review data in depth to discover latent aspect ratings and relative weights placed by reviewers on different aspects. These methods are completely general and can thus help users integrate and analyze large amounts of online opinionated text data on any topic in any natural language.

Sunday August 11, 2013 9:10am - 10:00am

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